Marbella announces plan to install Instagram corners
Like it or not, social media plays a significant role in the daily lives of most of us nowadays. With that in mind, the latest Marbella tourist initiative acknowledges this reality, unveiling a new project aimed at improving the visual charm of its historic centre by planning to introduce a series of designated Instagram corners throughout the Old Town. The proposal shows a growing awareness of how people experience places today, not just through walking and observation but also through photography, sharing and storytelling in the digital world.
While the term itself may sound contemporary, the idea behind the project is rooted in something very traditional: drawing attention to the details, streets and viewpoints that already define Marbella’s character.
A considered approach to the Old Town
Rather than introducing bold installations or modern structures, the plan focuses on subtle interventions that frame and highlight the Old Town's existing features. Whitewashed façades, narrow streets, floral balconies and characteristic viewpoints are all part of what makes this part of Marbella so distinctive. The Instagram corners are intended to enhance these elements rather than compete with them.
Through thoughtful choice of sites and visual styles, the town hall seeks to improve the area's aesthetic harmony while maintaining its historic character. This strategy recognises that the charm of the Old Town depends on its authenticity, and any new features should blend in seamlessly and respectfully, not appear forced.
Locations rooted in daily life
The streets earmarked for these Instagram corners are not hidden or remote. They include some of the Old Town’s most walked routes, where residents pass through daily and visitors naturally gravitate. Streets such as Calle Carmen and Calle Ancha are already popular meeting points and thoroughfares, linking plazas, shops and cafés.
Positioning the Instagram corners here helps them integrate into daily life instead of standing out as a novelty. They are intended to prompt people to pause, observe more closely, and notice details that might be missed in the usual flow of movement through the town.
Public space in a digital age
The initiative also reflects a broader shift in how public spaces are perceived and valued. Today, towns and cities are experienced not only in person but also represented online through images, videos, and shared moments. Marbella’s plan recognises this reality and aims to engage with it thoughtfully.
By designating photographic points, the municipality effectively shapes how the Old Town is visually represented beyond its physical boundaries. This can strengthen Marbella’s image internationally while maintaining control over how its heritage is presented. It is a modern response to a modern behaviour, without sacrificing the soul of the place itself.
What it means for residents and visitors
For residents, the Instagram corners are unlikely to disrupt daily routines. Instead, they may become another familiar feature of the streetscape, subtly enhancing the surroundings. For visitors, they offer gentle cues to explore more slowly and with greater attention, encouraging discovery rather than rushing from one landmark to the next.
The corners may also appeal to a younger generation of travellers who value visual storytelling as part of their experience, while still resonating with those who appreciate the Old Town for its atmosphere, history and sense of place.
A wider vision for Marbella
This initiative supports Marbella's strategy to invest in public spaces and maintain its appeal as a year-round destination. Rather than relying only on large projects, Instagram corners show how small, well-planned changes enhance the town's experience and balance tradition with modernity.
Their success depends on resident and visitor engagement, not just online sharing. When thoughtfully implemented, they deepen appreciation for Marbella’s historic centre and foster new connections. In a town where heritage and modern life coexist, this approach supports both, boosting visibility while keeping authenticity.
As Marbella evolves, so do the expectations of residents and visitors. To explore homes that balance heritage, modern living and strong future demand, connect with NVOGA’s specialist team.